❗️ The challenge: bricks-and-mortar retail is heavily dependent on local visibility. The Stern-Center Lüdenscheid is also located in a rural area. New ways should be found to gain visibility online.

💡 The idea: In the middle of the shopping center, a new social studio was created as a meeting place for (aspiring) influencers, where podcasts with prominent guests are regularly recorded.

✅ The result: with 10 podcast episodes already, the Stern-Center has been able to attract well-known influencers to the new studio in Lüdenscheid. The guests give the center a new shine and make it an attractive online destination for Gen Z.

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❗️ The challenge: The field of legal support is very large and confusing for newcomers, frequent legal changes need to be communicated and young target groups need to be better reached.

💡 The idea: a podcast format offers sufficient space to present complex legal topics in an appealing and modern way. At the same time, the podcast can serve as a networking tool to exchange ideas with people from the industry.

✅ The result: over 60 produced podcast episodes convey specialist knowledge from all areas, the podcast has achieved nationwide recognition in the social sector and received a prestigious award with a care court prize.

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❗️ The challenge: Mediamoss is a pioneer in the field of corporate newsrooms. In order to assert itself against large agencies, it needs innovative and eye-catching content formats.

💡 The idea: The Newsroom Heads podcast brings influential people from the industry together with the Mediamoss brand. This creates increased visibility that sets the company apart from the competition.

✅ The result: In more than 10 episodes, Managing Director Christoph Moss talks to well-known thought leaders from the newsroom scene. The format stands out from the competition thanks to its innovative sound.

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❗️ The challenge: Bullying and harassment are sadly commonplace in many companies. Our client advises HR managers on how to deal with this and was looking for ways to raise awareness of this sensitive issue.

💡 The idea: A podcast is the perfect way to give the topic the space it needs and to address it sensitively in an intimate atmosphere. Those affected and experts report on their own experiences.

✅ The result: in more than 10 episodes, a wide variety of real-life cases are discussed and initial impulses are provided for those affected and HR managers. Our customer provides valuable educational work and can demonstrate her expertise.

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❗️ The challenge: Sophie is a PhD student and advises companies on the topic of chatbots. In order to become known in the industry and network, she needs visibility and appealing marketing content.

💡 The idea: With her podcast, she is becoming THE place to go when it comes to chatbots. In her podcast, she connects herself and other experts and presents knowledge from a wide range of perspectives.

✅ The result: in more than 100 produced podcast episodes, she highlights the latest trends and is now even actively approached by requested guests. The podcast has already resulted in several consulting assignments.

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❗️ The challenge: Funeral directors also have to assert themselves in their market. At the same time, they must find a sensitive approach to the topic of death, but also break new ground in terms of visibility.

💡 The idea: A podcast offers sufficient space for in-depth conversations with relatives and is also a format that is still very little used in the industry. This can generate attention in a reverent way.

✅ The result: in more than 15 episodes, funeral director Heiner Schomburg talks to relatives of the deceased about their experiences - openly, authentically and with sensitivity. The podcast gives support to others affected and strengthens the visibility of the Trauerraum Bremen.

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